Let's start with this - have you ever stopped to consider how powerful words can be? They express your emotions, convey thoughts, and enable us to communicate with others. They can be used to encourage and they can be used to destroy. A timely word of encouragement from your boss can provide motivation but a poorly timed word can destroy your morale.
Words spoken in the form of a promise can create hope for the future and get a politician elected. A word of truth can help you see things as they really are, and sometimes words can be used to cloud our perception of reality.
When it comes to marketing financial products, words are often used to create a false sense of prosperity, or what we call "fool's prosperity." They create a distorted illusion and cause us to see things as we want them to be, not the way they really are. If we aren't on guard against it this "illusion" can cost us dearly. As the saying goes:
"A fool and his money are soon parted"
If you are concerned about your financial health, you need to be aware of simple phrases that are designed to separate you from your hard earned money. Here are 5 phrases to guard against:
Do you recognize the slogan? It's for a popular credit card and the company spends hundreds of millions of dollars in advertising each year to encourage use of their card. The name of the card is recognized worldwide, but have you ever stopped to really consider what the name means?
viosa n.: An official authorization appended to a passport, permitting entry into and travel within a particular country or region. (The American Heritage® Dictionary)
Simply put, a visa allows you entry somewhere. What does a credit card permit entry into? It allows you to enter into DEBT. If a debt free life is where you want to be, would you want or need a passport to debt?
Can you identify the brand name of the credit card that uses this slogan? If you can, you see firsthand the power of something known as branding. So what does branding really mean? Well, just like a rancher takes a red hot iron and puts their brand on a poor cow's backside, companies put their brand on your mind. (Doesn't sound too pleasant, does it?)
If you want to be financially free, why not do what rustlers did in the old west and simply change the branding. It's your life, don't be herded up like a bunch of cattle to be led to the slaughter. Re-brand your mind with a new slogan:
"There are some things money can't buy, for everything else there is....a thing called cash." (or any other word you want to use)
Sounds great doesn't it? Most people hear "No interest" or "No payments" and they forget about the word "Until." Eventually the teaser rate will expire, and the payments will kick in. Always remember the word "until." There is no such thing as something for nothing. You either pay now, or pay later, and paying later is just another way of saying pay more....usually far more.
Before you fill our inbox with hate mail let us explain. We are a firm believer in buying things at the lowest price possible. There is nothing wrong for waiting to make a purchase until the item you want goes on sale.
However, the word sale implies savings. Just hearing the word stimulates our greed glands, but what is a sale? A sale is just a merchant's way of liquidating things no one else wanted to buy. If no one else wanted to buy it, why should you? A good definition of a sale is:
"Someone offering you something you don't need at a price you can't resist."
It's really nothing more than creating urgency so you will act impulsively. Remember that the next time you see those big red sale signs.
Debt is debt, there is no such thing as good or bad debt. Those terms are relative...good in relation to what? Debt of any kind is an obligation of future earnings. If the investment doesn't produce the income you hoped for, the good debt quickly becomes bad. Don't believe it? There are hundreds of thousands of disillusioned real estate investors you can talk to for clarification on that matter. They bought into the "a real estate mortgage is good debt" hogwash and are now drowning in that good debt.
Always remember - debt is an obligation that involves risk and presumption. Before you take on any debt, be sure you know what you're doing and of your ability to repay.
This short list is not all inclusive but it's a good start. Start paying more attention to the words and messages that advertisers are using to separate you from your money and you will be able tocreate your own list. You will also find it easier to resist that message and see your financial health improve by keeping and saving more of your hard earned money.
Looking for debt relief? Check out Curadebt.
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